Social media and communication platforms are central to how businesses, public organisations, and individuals engage audiences and shape public narratives. At the same time, concerns around data protection, platform dependency, and control over digital infrastructures are prompting organisations to rethink the tools they use. European-developed platforms offer practical alternatives that prioritise privacy and transparency while complying with European regulations.

Discussions will highlight solutions such as:

• Decentralised communication systems based on open standards, enabling interoperability and reducing vendor lock-in
• Social media marketing that focuses on meaningful interaction and user trust
• Secure messaging platforms designed with privacy, transparency, and data protection at their core