Intellectual property management and digitalisation (CEIPI)

15 min.
Business and trade
ENGLISH
IP Basic
This interview with Professor Alexander Wurzer, Professor of IP Management at the Centre for International Intellectual Property Studies (CEIPI) at the University of Strasbourg is part of the European IP Helpdesk's IP Special: 'IP Management and Digitisation'.

In this interview, Professor Alexander Wurzer explains that digitisation is changing business ecosystems and new business models are emerging. The increasing complexity of digital products means that intellectual property (IP) protection is top priority for EU small and medium-sized enterprises (SMEs).

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