The new episode of the Ideas Powered for business Talks, titled ‘Pro Strategies for Digital Triumph’, features Álvaro Sáez, CEO of HechicerIA, Justina Bieliauskaite from the European Digital SME Alliance, and Suzanne Hogan from EUIPO's Ideas Powered for Business Network team.

In this concise three-minute video, viewers gain insights from an AI-focused start-up, on their journey from initial concept to successful scale-up, emphasising the significance of intellectual property (IP) protection in attracting investment and acknowledging the EUIPO's SME Fund for its role in securing trade marks and patents that enhanced the company's visibility and investor appeal.

The video also introduces EUIPO's latest offering, the free IP Scan on line tool, designed to help businesses protect their ideas and provide tailored guidance at any stage of their growth.

Additionally, Justina Bieliauskaite discusses the value of networking and the wealth of resources available through initiatives like the Digital Innovators Club, a platform offering access to a broad network, enabling B2B matchmaking, and featuring specialised working groups in diverse areas, including sustainable innovation and cybersecurity. These groups are crucial for voicing business concerns and influencing European policy.

This talk also delves into the benefits of participating in thematic working groups, emphasising how groups like these can assist businesses in aligning with evolving EU policies. Expect a mix of practical advice and innovative ideas!

Watch this latest Ideas Powered for business Talks episode on the EUIPO YouTube channel.