A new episode of the Ideas Powered for business Talks has just been released!

4iP Council, an Ideas Powered for business Network member, helps SMEs understand the importance of intellectual property (IP) in designing their business strategy.

In this brief video, the 4iP Council experts explain that successful SMEs focus on their objectives, form solid teams and have a comprehensive grasp of all tasks prior to delegating. In addition, they underline that IP gives businesses a competitive advantage that attracts investors and at the same time protects the company against free riders.

They also explain how 4iP Council has developed a series of initiatives to help SMEs understand the basics of IP, such as a series of explanatory infographics for all IP rights, interviews and webinars, all available in the 4SME corner.

Watch the short video produced in collaboration with the 4iP Council to find out more. Make sure you activate the subtitles in your language of choice!

All the Ideas Powered for business Talks are now available on the EUIPO’s Ideas Powered for business YouTube channel. You are encouraged to share these talks on your social media to reach out to small businesses and start-ups who may find them useful!