This webinar is tailored for European SMEs either currently operating in or intending to enter the Latin American market. Gain invaluable insights into managing and leveraging your intellectual property rights across Latin American countries, covering trade marks, patents, designs, and copyright.

What to expect:

Securing your intellectual property (IP) is crucial in maintaining the value and integrity of your ideas.

1. Understand the Basics of Intellectual Property:
   • Patents: Protects inventions or discoveries.
   • Trade marks: Safeguards logos, names, and symbols identifying products/services.
   • Copyrights: Shields original works of authorship, such as literature, music, and art.
   • Trade Secrets: Confidential business information providing a competitive edge.
2. Identify Your Intellectual Property:
   • Determine what aspects of your work qualify for protection.
3. Documentation and Record-Keeping:
   • Maintain detailed records of your creations, innovations, and developments.
   • Document the creation process, including dates, drafts, and revisions.
4. Create a Strong Culture of IP Protection:
   • Foster awareness among your team about the importance of IP.
5. Regularly Review and Update IP Strategy:
   • Periodically reassess your IP portfolio and update protection strategies.
   • Stay agile to adapt to changes in technology and industry standards.
6. Seek Legal Advice:
   • Consult with intellectual property attorneys to ensure proper protection.
   • Understand the legal landscape and potential challenges in your specific field.
7. Training Programmes:
   • Develop customised training programmes for your team on IP protection.
   • Include case studies, real-world examples, and interactive elements.