This webinar will provide you with an introduction to basic concepts and definitions of intellectual property (IP) and intellectual property rights (IPRs). Additionally, participants are given a first overview of existing practices and processes related to IP management.

After the training, participants should be able to address the following:

• What is Intellectual Property (IP)?
• What are Intellectual Property Rights (IPR)?
• Common problems of SMEs in their day to day activities?
• Why should I deal with IP/IPR issues? Why should IP be an integral part of my business strategy?
• How can IP be a business asset?
• Which IP protection tools exist/can I use (e. g. trade marks, patents etc.)?
• To which institutions can I turn for help?