Meet the Salimandre company, which has just invented the bike of the future: faster, lighter, connected and with a new generation of electric engine, in short, a 2.0 smart bike! Find out how, for this company, the brand is a distinctive element that must be protected in order to stand out from its competitors and develop its strategy in France and internationally. This Massive Open Online Course (MOOC) addresses all the specific features of trade marks: from the search of availability, to filing, until its renewal.